Latest Blog

It's worth persevering with SEO because it provides a logical, focused approach to your sales effort and a real opportunity to track what's working and what isn't so you can define your sales strategy correctly, measure and monitor it, using Google Analytics and accurately measure the return on investment. If you get it right you will be able to increase your profits by up to 60%.

Are you getting enough visitors to your website? If not, it may be because it's hard to find on Google. SEO courses can help you decide what will work for your business.

The new jobs market lies in the power of the Internet - it's a huge opportunity: there will be an estimated 4 billion people using the Internet by the end of 2011. 

Advertising is used to develop strong brands to help customers make associations with brands in either an emotional, rational or information based approach.

Investment in your Brand’s future will enable your company to grow and remain unhindered by environmental challenges such as changing retail patterns, alterations in consumer buying methods and developments in technological and regulative fields.

 

It's very popular these days to chunk up your marketing activity. A quick trawl through the Internet will show a range of specific services providing well really, just about everything you need to fulfil all your marketing dreams. So what's stopping you from just "click here" and buying every single packaged item you need to get your sales and marketing campaigns underway to boost those longed for sales. I'll tell why to Stop and Think! It just doesn't make sense and it'll waste your valuable management time, cost you more money and increase your stress levels, that's why!

Good relationships are the engine of success in today's world. The sheer speed of communications on a global scale; the staggering increase in the number of channels of communication, especially digital; shifting patterns of influence and increased regulation, means that which represents superior communications today, will be different day after day, month after month.

The key to communicating successfully with prospective customers lies in being able to communicate using a broad spectrum of techniques all of which are focused on touching the prospective purchaser in a direct manner and all of which dovetail together. 

White Papers are a phrase you commonly associate with Government pronouncements. They often cause a stir and while you may think they relate to the Public Sector, you can apply their techniques to your own PR and Marketing campaigns. White Papers generate high profile news coverage because they show Thought Leadershp.

It's long been proven that guerrilla marketing enables the smaller company to outwit the larger company through clever use of public relations. Some may even call it 'hijacking' other brands, just how's it done and how can you make it work for your business.

A brand is an excellent vehicle by means of which a product can be differentiated from its competitors.

Brands have always been important. Investing in brand awareness and brand image resulted in famous brands that survived the storms of changing marketing environments and were powerful instruments of marketing strategy.

Short term pressures and the changing power balance between manufacturers and retailers have led to a situation in which patient long term investment no longer seems a priority.

Short term profit goal seems equally as important as long term investments in goodwill. However, the value of brands in modern marketing strategy and the importance of marketing communications in maintaining and building brand value are still recognised. 

Brands are powerful instruments of strategic marketing and important vehicles on the road to long term profitability.

What is your client’s Average Order Value? This is a great way to benchmark the Return on Investment in a client’s Search Engine Optimisation services. For example, if the Average order value for a client is £300 and the SEO delivers one £300 job per month then it's covering its costs, based on spending this sum of money per month on SEO. The same applies if they get to the £500 per month SEO package.

Costs for SEO are scaleable and vary according to the number of links built and other monthly activity.

If the SEO can show a direct return of £1,500 per month of business, for example, then it's all relative and worth investing scaleable sums of money for e-commerce businesses. I am sure you see what I mean.

The Dark Art of  SEO, why it’s a dark art - understanding it all takes time, there are a lot of variables to consider - age of domain, on page and off page optimisation, link building etc, Google changes all the time and.... Google doesn't tell anybody their ranking algorithms!!! SEO Companies don't like to give away any secrets - it’s taken them time, effort and a good degree of experimentation in some cases to learn what to do.

Integrated Marketing Communications (IMC) may sound a bit of a mouthful. What does it really mean to your business? IMC provides the means through which you communicate with and attract new customers. The important thing is to chunk it up. You may not want or need to do all activities at once, in fact, it is probably preferable that you prioritise at any one time, selecting activities that will most benefit the business at any particular point in time. The important thing is to prioritise in line with your business objectives. Planning activity in this way is proven to build a stronger brand over a period of time and save time, money and stress.